Tough Enough to Wear Pink

<p>Tough Enough to Wear Pink</p>

Tough Enough to Wear Pink

Breast Cancer Awareness Month is just 2 months away but the Benton Franklin Fair & Rodeo is getting a head start on raising awareness and money for cancer prevention today.

It's "Tough Enough to Wear Pink Night" at the rodeo and almost everyone is dressed is pink to show their support for the fight against breast cancer.

"For sveral years, people have said, 'oh I can't wear pink,' now finally people are getting a clue that it's no big deal. It's like my daughter said when she was six, 'real men can wear pink.' What better cause than breast cancer awareness," said Benton County Commissioner Shon Small. 

For the last 7 years, the Fair & Rodeo has supported the Professional Rodeo Cowboys Association's national campaign.

The rodeo will donate $1 for every person who attends tonight, and local vendors at the fair will continue to sell pink memorabilia all week long.

Those proceeds will also be donated along with any other individual pledges and donations.

"have a lot of friends going though breast cancer right now and several friends that have passed away from it, so it's important. Anything that gets people to understand what it is, it's important," said Cindy Longoria, a fair vendor. 

Since they joined the campaign, the Fair & Rodeo has raised about  $120,000.

Those funds go to local hospitals who will use that money to provide mamograms for women who can't pay for them themselves.

One man wearing pink tonight explains why.

"Because I'm tough enough," said Markus Lowe, who runs the kids pedal tractor pull. "Cancer is a terrible thing, a lot of my family has gone through it, it's pretty rough, the more we can raise to support research for a cure for this aweful disease, I think the better off the world's going to be. Even if it means I have to wear pink."